It's free! Easy to set up, easy-to use interface makes it super simple as you can do most of your work without having any technical knowledge required at all - just pick something from their list which is relevant in terms or what exactly are we trying achieve? I would say that this platform works like magic when used with right data inputted by user itself (i have seen some very impressive results using them).
Nothing really dislike about DBA Platform but they should consider providing more customisation options / features so marketing teams don't need expert IT team support always while implementing things into system/platform etc.,.