It has helped us identify new business leads very effectively. The alerts are timely as well which helps in decision making process. There should be more options for filters so it would be easier to choose specific competitor or niche. Also there could have been some additional features like live chat widget etc. I highly recommend this tool if you're looking into lead generation or marketing analytics. We use competismart AI to analyze competitors' activities online (website visits/social media activity) and then correlate them against our own data. This allows us to see how we stack up compared to others, allowing us to make changes accordingly or take advantage of their weaknesses in order to move ahead.