It is easy to use for any level user. The software has great features that makes it very customizable in order to fit our needs. I like how they have a free version available so you can try before buying. Also, their support team is really helpful if you need help or want them to customize something specific about the product. They are also willing to train anyone who wants to learn more about this tool. We were able to create different types of promotions where we could target customers by state, city, etc.