I like how easy it was to set up for my organization, as well as sending campaigns quickly with ease of automation! We are so very happy we chose this service over other competitors offerings because they do not provide any features that our clients require in their email marketing services. For example; no HTML templates offered but rather straight out text emails which is great when you have thousands or even millions upon hundreds of subscribers within one account!! It makes sense why most companies choose MailChimp - they're doing what others can't seem too. But if all else fails maybe white Ses will be able to offer some customizations? The benefits include being flexible regarding branding options since there aren’t many restrictions from an aesthetic standpoint plus having full control at hand while managing multiple accounts.