We can see all our ads in one place with search data attached to each listing.
You also have access to historical information so you don't need multiple tools for this purpose anymore! It's not clear enough what some reports show which is sometimes confusing if there are many different listings on screen at once or they look alike but we're looking from another angle (e.g., performance metrics). I would like it more user friendly - maybe allow users more customisation options/filters etc.. The ability to manage my accounts across platforms via mobile apps as well when out working away from office is great too!!