I like that you can create multiple variables to track clicks from different sources (iTunes/Google Play). The interface could be improved with some additional features such as an option to use custom images instead of thumbnails or ability to customize colors. This would make it easier to see which source generated traffic without having to go into each individual dashboard separately. It's also nice how easy this software makes tracking your campaign data so much simpler than using Google Analytics! We are able to easily identify what songs our customers have listened too in order to tailor future recommendations accordingly. Also helps us keep up to date on when certain tracks were most popular by looking at their playlists.