I love how it can easily create an email marketing list from different sources, including our own website data! It's easy to use for non tech people too (like me!). The platform could be more intuitive with better tutorials especially in terms of creating templates or automated processes like sending out mass emails at once etc.. This software does exactly what we need - creates lists automatically so no time wasted there ;) We were using Wordpress as CMS but sometimes posts would go missing because they are not published yet when added manually by us via admin panel :) Now Rococo takes care about this issue where WP was lacking before :). The best thing about this software is its user experience, it's easy to use and understand. The only downside I can think of is the lack of features that are available in other platforms like Hubspot or Marketo. It doesn't have all of the capabilities that those other platforms do, but it does what we need it to do very well. We've been able to automate our entire content marketing workflow with this platform.