The ability to create custom reports, dashboards that are easy accessible by management team members is what I like most about this software solution! It's also great being able to have it run automatically through an interface without having too many people involved in creating new queries (i'm not sure if there was anything else). We use AXELLERA as our central repository of information used across multiple departments within my organization; we keep track daily sales numbers per account manager which helps us better manage accounts & forecasting future revenue growth.