Review on Jagat Activated Charcoal Mint Toothpaste: 100% Natural Teeth Whitening, Fluoride Free, Vegan - Pack of 3 by Jeremiah Butler

I was skeptical when they didn't show the ingredients list and the answers to questions about them were vague and short. Someone shared a picture of HALF the ingredient list, but this misleading product splits it in two. The ingredients section includes all natural ingredients but they separated the excipients section which includes processed synthetic ingredients like methyl carboxy cellulose, hydroxypropyl methyl cellulose which is even misspelled and labeled "binder" instead of "binding agent". (although it might really blind people, in which case it would be true!) The most specific lie is that they claim this product is "SLS-free” when it actually contains: sodium lauroyl sarcosinate. I know there's another SLS called Sodium Laureth Sulfate, but it's basically the one with a different name (it's SLS anyway!). Shady companies like this might change things up a bit once people know it's harmful, but it's really the same with a new label. Then they brag that it doesn't contain that particular toxin, but the trick is that it contains OTHER toxins that are almost identical! We are all subtly and profoundly poisoned by our food, food and water. There are so many scams like this out there where they are selling something natural and healthy when they are not, but you need to do a lot of research to spot the lie! I recommend PERIOBRITE instead as it's actually all natural at the moment (and no I don't work for them, I've used their toothpaste for years and tried something new similar).