It was difficult to find a toothpaste without fluoride OR sls, especially on a budget. I bought a bulk pack although I hadn't tried it before to save money. The risk was worth it. This is a fairly common paste of light pink color. The taste is the only reason I'm not giving 5 stars. It's pretty sweet, but not bad. Of course, once you get used to it, you won't even notice it. We've tried homemade toothpastes, including those based on baking soda and castile soap. Powersmile beats these flavors by a mile. Having received a bulk order I will probably order this again.
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