Having owned this watch for almost 6 months I can attest that it is as durable as it looks. I've been working outdoors in fairly harsh conditions all summer with no issues with this watch. I usually go for a 2 hour walk every summer. They have some minor scratches, which is to be expected, but they wear incredibly well. Usually I don't even notice it, and it doesn't spoil the overall picture very much. The backlight is the best I've seen in a watch. The personalization is amazing. I have even used bracelets as straps for these watches at various times. I can't say enough good things about this watch, but I will mention one downside (which I didn't feel justified in deducting a star), which is that the red-burgundy color on my watch turned out to be a deep pink. By the way, I'm a pretty slim guy with small wrists. I'm very glad I bought the "women" size (band width 16mm) because it's not too small and not so big that it looks like I have small wrists.
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