Aside from a few odd and professional labels, most bands are pretty much the same. The most noticeable difference from products more than twice the price is that it has no adhesive tape on the bottom. In any case, even if you've never wrapped a steering wheel before, this isn't a very serious operation, so don't let the lack of glue confuse you. This tape is more than adequate for everyday use and will last just as long as more expensive materials. Will the will break if you try to stretch it too much? Of course I like things for $30. I've been using inexpensive bar tape on my daily riders as well as bikes that I've ridden a lot of miles on for about 20 years and have rarely complained about performance or durability. and at $6 it's a great deal. It's thick, soft, easy to wrap, and I have no doubt it performs exactly how I need it to. It's worth noting that, as with most things, the included black tape for finishing the ends is junk, so use tape instead. Otherwise, this stuff is a clear winner.
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