Easy to use, no hassle reporting, it's also very easy for customers to use this tool with their existing Google Analytics setup. The platform is not cheap, but we've found that the reports are accurate and detailed. We don't receive updates often enough, but usually there's an update shortly after asking for one. I think that when you have a small business/website that only needs basic usage of this tool, then there should be no problem. The cost of this product is not worth it. However, as my company has grown, I've realized that this feature can help us identify where opportunities are coming from on our site. This helps us improve what we're offering and grow customer retention. Easy to use, easy to understand and have an interesting user interface that has helped us monitor our visits in detail. There is nothing I dislike about this tool! Great service at very affordable price for my small business needs (e-commerce). We are solving some issues related with tracking web statistics of different campaigns used by our eCommerce store so we can optimize them accordingly using A/B Testing.