The two teenagers in our family are usually very picky when it comes to charging cables. I was hoping that they would last a bit longer than the regular cables I've bought before, but within the first two weeks both cables that are currently in use are already flexing badly. Luckily the cables came in packs of 5 so I have spares on hand when the kinked cables stop working and the different colors put an end to the sometimes unfriendly 'debate' about which charger goes with which boy.