I like that it can export to multiple formats, including JSON files which makes importing into other applications easier than using just CSV or standard XML format exports. It's not as easy to use when you're dealing with larger websites because of how many options there are - but if your looking at smaller sites this should be fine! There aren't any downsides really (other then cost) so its worth giving it a go even though some features might seem complex initially. We've been able to easily move our website from one platform/hosting provider to another while still retaining all user data without having to re-create users profiles etc. This has saved us time in setting up new clients who have moved their site over too. The ability to add custom fields such as date created allows me to keep track of client projects more effectively through my CRM system rather than manually entering them each.