The interface is easy to navigate, it's simple enough for new users but still has all of your advanced tools available if you need them! It does what we're looking at doing with our marketing automation system - creating automated campaigns that are triggered by events in other systems (email lists). We can create multiple types of automations without having too many different interfaces or modules within one place; this makes things very efficient as well since I don't have separate tabs open just waiting around while trying find something useful when my email list gets an update from another service like Salesforce Lightning Connector updates etc..