I like that we can do so much without having our own servers or software in-house! It's very easy for us as it does all heavy lifting with hosting services such as AWS/ Azure etc which helps keep costs down while still getting amazing performance at scale when needed.
The platform is great but there are some areas where they could improve things (ease of use). We're able solve many problems by using this product including cost savings through not needing expensive hardware / cloud infrastructure ourselves.