I like that it is easy to use, has many features in one package (such as multiple cubes), can be used for both transactional data or analytical purposes with ease of access from other programs such us Excel/Access etc., have an excellent support team who are always willing help you out if needed! It would definitely worth trying this software especially since we were looking into ways how our business could benefit by using OLTP databases but at same time still able do some analysis through power queries which was not possible before!!