It makes it easy to send out an automated welcome message for new customers (or contacts). The reports are helpful in seeing what works best at different times of day. I like that you can set up templates so they look consistent across all your campaigns. Easy enough for people who aren't technical but also have great support if needed! Some aspects require some coding knowledge which may not be something everyone has or wants to learn.
Automated welcome messages help make sure our customerโฆ
Pros
Very flexible program with lots o options available making setup very fast compared to other providers such as Marketo/Dripforce ect.