Ease of use, user friendly interface that makes it very easy even if you have no technical background at all! I do not like how when i want add new ad set (targeted ads), but there's nothing else in my account so this option doesen't work anymore until again click "add" button multiple times. Targeting options are limited compared with other tools such as Facebook or Google Adwords etc., however their support team can help me find what exactly im looking out from them easily using live chatβ¦