Description of Aprimo Campaign
Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. It offers advanced segmentation features that securely query your data in place wherever it rests—on-premise, hosted, or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers throughout their customer journey.