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Aprimo Campaign Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.4
Marketing, Marketing Automation

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Description of Aprimo Campaign

Aprimo Campaign allows marketers and analysts to generate their own targeted customer lists, assign offers to subsegments, and orchestrate delivery to any marketing channel: email, direct mail, call, social, and other digital channels. It offers advanced segmentation features that securely query your data in place wherever it rests—on-premise, hosted, or in the cloud. This allows your organization to better target prospects and customers with the best campaigns and offers throughout their customer journey.

Reviews

Global ratings 2
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  • 4
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  • 2
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Type of review

Revainrating 4 out of 5

Good Campaign Management Software with room to grow

I like how flexible this software is - you can use all of its functions for different types (or even just one) campaign management needs such as lead scoring/qualification using tags etc., list building via nurture emails & auto responders which has been very helpful when managing my client's outbound telesales team who are constantly hitting dead ends at present time! The only thing i dislike about aprilmo campaingn tool so far was not being able too easily add an external service provider…

Pros
  • Automated email drip sequence / workflows
Cons
  • Nothing really dislikes that much apart perhaps it would help having more customer support reps available outside US hours

Revainrating 5 out of 5

This has made improving customer experience easy

The ability for us is really nice as we can see our performance over time; what's working well & where improvements are needed!The only thing I dislike about aprima campaingn software was when i used this at my previous employer - they were not able fix issues fast enough so clients would start thinking of another vendor if you didn't get things right away after an issue came up (and there could be many). Being parto rofitally focused means knowing how people shop online/offline etc helps me…

Pros
  • Keep improving their services guys.....keep getting better each year...you've set
Cons
  • It is hard to say