I like how flexible this software is - you can use all of its functions for different types (or even just one) campaign management needs such as lead scoring/qualification using tags etc., list building via nurture emails & auto responders which has been very helpful when managing my client's outbound telesales team who are constantly hitting dead ends at present time! The only thing i dislike about aprilmo campaingn tool so far was not being able too easily add an external service provider into our account but they have released new product updates recently where we should be adding them soon hopefully!! We've managed over 40+ clients since implementing April Mo Campain Tool last year including 1st tier B2C brands across multiple industries from financial services through media companies up until now!!