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Campaign Audience Builder for Salesforce Review

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Office, Marketplace Apps

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Description of Campaign Audience Builder for Salesforce

Campaign Audience Builder enables you to overcome the challenges you typically face with audience segmentation based on your CRM data. The fundamentals are as easy as they can get. You want to add leads or contacts to a campaign. But the criteria you are interested in are spread across many different objects. Say goodbye to Excel or custom Apex solutions for complex requests! CAB is a native, intuitive, and easy-to-use tool, enabling you to create audiences with point and click. 🚀CORE FEATURES ▶ Multi-Relationship Criteria - You can solve complex scenarios with a few clicks. Let me give you an easy example: All Contacts of Accounts with orders where a certain order product has been sold. ▶ With/Without Filter - Build queries like "Contacts of accounts where we sold a certain product, but not another one." ▶ Campaign Cleansing - Clean your campaigns from members that don't match the audience criteria. ▶ Scheduling - The tool will do your work and refreshes audiences up to every 15 minutes ▶ Audience History ▶ Aggregated Filter - Consolidate information and create audiences based on aggregate filters.

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Revainrating 5 out of 5

Excellent for targeting and tracking customer success

I like that it allows me to target my messages towards specific audiences, which is very important when marketing through social media platforms such as Facebook & Twitter. It also gives us an insight into who we're reaching out too - so if there's someone within our team/company whom no one has reached yet then this helps identify them quickly! Nothing at all really- good product by a great organisation. If nothing else just use their free trial first before committing yourself fully. We have

Pros
  • The power behind targeting your audience with relevant content.
  • Ability make customised landing pages (for example you can send traffic directly onto facebook or twitter)
  • Data analytics available in real time