I like it because everything about this software makes sense to me as somebody who has been using these tools for years! It's easy-to use (even my mom figured out how things work), intuitive - no fussing with settings or confusing options; simple but effective results every time we run our studies in order to find new ways of doing business better than before.
The only downside here was having too many features at once which made finding certain pieces hard sometimes when there were so fewβ¦