I like it because everything about this software makes sense to me as somebody who has been using these tools for years! It's easy-to use (even my mom figured out how things work), intuitive - no fussing with settings or confusing options; simple but effective results every time we run our studies in order to find new ways of doing business better than before. The only downside here was having too many features at once which made finding certain pieces hard sometimes when there were so few tabs open right then. But since adding another tab to organize all those other parts under one roof now seems easier overall. And also being able to add more study types later if needed without messing up any existing ones would be great though maybe an option somewhere during setup? Having access to tons and lots of different data from previous campaigns/studies gives us insight into exactly where customers are coming through vs past marketing efforts & allows tracking their journey over several touches.