The ability to use an API for our own data enrichment purposes is what I like most about this product. We needed something that would give us more control over our information than we had with existing CRM solutions. This tool allowed us access to much of the same data, but also gave us flexibility in terms of customizing it so that it was truly relevant to how we work as a company.
It took some time at first to figure out exactly where everything should be located within each page. That being