Description of Intent Activation
The intent data category comprises numerous intent data providers. Yet, none of them offer the ability to layer multiple types of intent signals to obtain a richer, more holistic understanding of the entire market: a single source of truth. Further, existing market products have limited features designed to help marketers easily access, digest, and act on intent data signals. Those that do exist focus almost completely on programmatic account-based advertising, and these offer limited visibility into the data driving such campaigns.
Intentsify’s key differentiators include:
1.) Greater coverage of businesses’ research activities due to our ability aggregate and digest multiple sources and types of intent data;
2.) More accurate intent insights because we verify intent signals against multiple intent feed types; and
3.) Increased impact of intent data use cases because our solutions make it easier for marketers and sellers to act on intent data insights.