It is very easy to use, it has many features that can be used in different ways for our business needs like creating campaigns etc., also we have good support team who are always there when you need them! I don't really dislike anything about this platform but sometimes i feel they should make some changes here or downlaod new version of kadira asap because currently its not up dated at least from my point view! Also their price structure might seem too high compared other competitors outthereβ¦