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Mercanto Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.4
Marketing, Email Marketing

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Description of Mercanto

Mercanto helps companies send individually relevant emails at any scale. We work with retailers, e-commerce, and travel brands to help them monetize their CRM activities more effectively. Mercanto’s machine learning engine automatically learns a consumer’s interests in real-time, and serves the most relevant, engaging messaging for each individual. This automated intelligence is what truly drives increases in engagement and conversion rates. And it's as easy to integrate as Google Analytics.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

Easy setup - high value add over time

The tool is designed to help us automate our marketing processes, as well as giving insights into how people are interacting with content we produce. We can also use it to schedule outbound campaigns to customers. One of the most useful features for me personally is being able to create segments (based on criteria I define) without having to rely on an email alias or other workaround. It's been very easy to set up so that my team has access to what they need when needed. There isn't anything in

Pros
  • Easy setup
  • Very helpful support staff.
  • Good variety/variety selection options available depending upon your needs at any given time
  • Great value proposition compared against similar products which cost more per user than ours does!
Cons
  • Lack luster UI design
  • Not particularly intuitive

Revainrating 5 out of 5

Excellent Platform For Bulk Email Campaigns

The ability to reach out with personalized messages is great, as well as being able to track open rates for each individual email sent! In order to be effective in this platform it takes time getting used to all of its features but once you do I think that there's no going back - It works very efficiently when sending large amounts of mailings so if your looking into bulk mailing options then look no further than Mercanto. This software has been instrumental in our success within eCommerce over

Pros
  • Ability To Contact Large Amounts Of People
  • Excellent Customer Service
  • Very Helpful Staff And Great Knowledge Base With Support Guides & Tutorials.
  • Easy Setup Process For New Customers
Cons
  • It is hard to say