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Northern Light Social Analytics Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.3
Marketing, Social Media Marketing (SMM)

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Description of Northern Light Social Analytics

Social Analytics is Northern Light’s AI-based tool for social media analysis for research and planning.

Reviews

Global ratings 2
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  • 4
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  • 3
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  • 2
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Type of review

Revainrating 4 out of 5

Great for tracking Social Media Marketing

The customer service support from Northern Light has been fantastic. They have been extremely helpful in answering my questions and getting me set up with the software as quickly as possible. I am able to track my social media ROI and create custom dashboards that help me see what posts are performing well and which ones need improvement. I can also set alerts so that I know when something relevant happens on Twitter or Instagram. I cannot think of anything I dislike about the product. It has…

Revainrating 5 out of 5

Very useful tool that's great at tracking your audience

The interface looks very simple, and it is very easy for people with no experience in social analytics to use. Data can be viewed in many different ways, and it is possible to see how many people liked, retweeted, or commented on a post. It is also possible to use it for research, and to see how many people liked, shared, or commented on a post. It was very helpful for my research. It was very helpful for my research, and I was able to see the most popular posts. I also used it for my marketing

Pros
  • Easy to read graphs that are fun if your brand has an engaging personality! Great way too keep track.
  • Very user friendly
  • Allows you quick access into data without having full knowledge about Google Ads reporting functions which will help those unfamiliar w/ this function as well!!!!! Love when tools take time consuming tasks like "data mining" out fo our hands so we have more free hours.
Cons
  • Almost never