The ease of use, how much customization is possible with this bot's API! When I first started using it for my own business (I am an eCommerce store owner), there were some limitations that made me think twice about continuing to invest in these services - but they have since been resolved or addressed by their support team who are very helpful as well!! There really isn't anything bad at all here- so far everything has worked perfectly. And if you're looking into other bots such like Slackbotz