I like that it's free to use for personal websites, which allows me as an individual or small business owner access to their platform without paying any money upfront! The user interface could be improved by adding more features/tools (such as calendar).
It was pretty easy getting set up with my account info etc., but not sure if this will work well across platforms since they recently rebranded & changed look of website from older version in order to attract new users? Overall great toolβ¦