Rival is an automated Competitive Intelligence Platform that monitors your rivals, allowing you to craft your product and strategy in a way that answers your customer needs.
The software has been very easy for me to use since I've never used similar competitive intelligence tools before! It's super simple as well with lots of great features like comparing competitors' products against my own which makes it really helpful when trying to create new revenue streams or figure out how we can improve our business model/products/services. Some things could be improved such as making sure they work on more mobile devices (iPhones) but overall this tool should definitelyβ¦
Pros
Easy to understand interface
Lots o f options available.
Great customer service team that is always there if you have questions about anything
I like how easy it is to use. It's very intuitive and well designed. The tool makes it very simple to find competitors and their products. Also, it helps you understand your own market positioning against your competitors.
I dislike that the results don't have more details about the competitor's offering. Sometimes I'd like to know what are our main competitors doing right or wrong, but this feature is not available yet. Try it! Analyzing competitors' marketing strategies will help you getβ¦