Looks good, works without play, makes a clean cut on cherries and walnuts. However, cemented carbide is only 0.23" wide, not 0.25", so the groove size will be smaller when used to cut a groove. For some applications this can be important.
I mostly use Freud/Diablo cutters which are good value so I was skeptical of a cutter that costs less than 20.00 but I couldn't be more surprised. This is a premium smooth-edged tool that rivals the Freud and Whiteside bits I use on my projects. It comes in a nice plastic case and is very well made. This bit costs easily $35-$45.
I used this to cut 1/4" grooves in hemlock to make 1/4" hemlock backing for 3/4" X 1 2/3 "Inch Floating Canvas Picture Frames. My first cut was too deep, maybe about 1/2". It took considerable effort to drive it to that depth. Once I got the right depth (1/4"), it was relatively easy to push through. Left a clean cut at both depths. I've pushed through about 16.8" boards and they're still sharp with no sign of burning or dulling. . If you do a lot of router work, I recommend a heavier bit and a