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Roxot Review

2

Β·

Excellent

Revainrating 5 out of 5Β Β 
RatingΒ 
5.0
Digital Advertising, Publisher Ad Management

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Description of Roxot

Roxot provides publishers with the technology they need to protect their position on the global ad market and to make informed decisions, it has a machine-learning algorithm to analyzes incoming data about visitors, content, bids, ad placements, and networks/exchanges.

Reviews

Global ratings 2
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Type of review

Revainrating 5 out of 5

Overall very pleased with how it works and features

I like that we can see what our competitors are bidding for so its easy when i'm looking at an auction or in my dashboard if someone is trying hard not too spend more than me! Sometimes you have no idea who's winning but there could be information available somewhere else which would help us out as well!! So far nothing really - just minor things such as some of your ads being displayed over other ones etc.. We're hoping this will get better once Google starts rolling theirs into Adwords…

Pros
  • Easy to use ad manager interface, very useful stats section with graphs (for tracking clicks) it shows how many impressions were served & conversions from them; great reporting system/dashboard where everything seems fairly self explanatory ea
Cons
  • So-so

Revainrating 5 out of 5

Very good toolset, learning curve was quite steep

The fact that we can track our campaigns across platforms very easily is one of my favorite things! There are some features I dislike such as not being able for us business users in India (where most marketing teams operate from) but there's nothing too significant here either way so no complaints really :). It takes time getting used to everything new if you have never worked within an analytics platform before - especially when using something like Google Analytics which feels more familiar…

Pros
  • Easy to follow interface
  • Tracking ability
  • Data quality assurance options available via AI/NLP algorithms built with machine learning techniques, making it simple yet effective.
  • Multiple data sources supported alongwith integrations
Cons
  • Empty