Great support team! I work with them daily to make sure our site is producing results for us as well as we expect it too (and more!). The tool itself has been very easy to use so far - not much learning curve at all if that's what they mean by "smooth". They have some great tutorials out there online which can be helpful when looking into things like tracking conversions etc. You are paying monthly fees but this seems fair considering how many other tools charge per click or something similar…