I like that they really care about making sure conversions are high across all our sites- their customer service is incredible! The team knows what's going right (and often where we need to improve!) but also know how businesses work in this competitive digital world market place so as not to waste any valuable resources at getting me out of my own way by wasting time or efforts trying something new when what makes sense has already been done for us many times before!! It takes some learning and practice with them however once set up conversion rate tracking becomes easy - even better if those goals are pre determined! They have very fast response speeds too which helps make things move along well :) Would recommend using smootheconveration over competitor services because there really isn't much difference besides pricing level etc. A/B testing between competitors can be costly- would save lots there. This saves tons off development cost without needing another dev who may only come online later down line or worse never again after being fired :). Just make use of their free email template training first thing to show everyone else why its worth putting into production straight away! It helped us to improve our conversion rate by 20% in just 1 month! The team is very helpful & responsive whenever I have any questions or problems with their products/services (which has not happened yet). Their support tickets are fast-responding as well - so no worries there either :) Highly recommended for those who want an effective tool which will significantly increase conversions of all types without spending too much time / effort doing that job themselves!