Sombra Review

The ability to view customer data across channels, with the ability to drill down into specific areas is very helpful. There are many options for segmentation that can be used when planning an A/B test. For example, it's easy to create different segments depending on whether a person has already visited your site or not. It's also possible to compare visitor behaviors between users of a certain type (like men vs women) or from one channel vs another (e.g., desktop vs mobile). We have been able…