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UTM Tag Builder Review

2

ยท

Very good

Revainrating 4.5 out of 5ย ย 
Ratingย 
4.5
Marketing, Other Marketing Software

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Description of UTM Tag Builder

Fast & easy way to track your campaigns in e.g. in Google Analytics, Kissmetrics, Mixpanel...

Reviews

Global ratings 2
  • 5
    1
  • 4
    1
  • 3
    0
  • 2
    0
  • 1
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Type of review

Revainrating 4 out of 5

Great marketing app, easy to use and intuitive

The most useful feature is that you can set up multiple tags for one campaign/event - this makes it very simple if I want different segmentations or metrics at once! Also there are many ways of setting parameters (e-commerce tracking), which gives me more flexibility when creating reports than other tools have so far offered; also tagging with cookies as well has been really handy sometimes too ;-) Some things could be improved though like making sure they're not adding double entries etc., but

Pros
  • The various ways of setting up tags through cookies for example is great and very easy to use (one click!)
Cons
  • Some functionality such as e commerce tracking seems to be limited, and when using tags multiple times on one campaign the tracking is sometimes duplicated

Revainrating 5 out of 5

User Tracking and Tagging made easy, intuitive & affordable

The fact that you can create custom tags with this tool is very handy for our projects! I don't really have any dislikes about it - apart from maybe not having access yet (or at least enough) to all fields of interest when using some templates like 'newest' or "most viewed". If someone has better suggestions then feel free let me know :) We are solving issues regarding user tracking by creating new tag types which we use as unique identifiers within each project/campaign so they're neverโ€ฆ

Pros
  • Easy, flexible tagging
  • Flexibility in terms how your campaign looks like.
  • Good options available if want something more complex than basic
  • Can be used both before & after landing page creation / traffic source
Cons
  • It is hard to say