The ability to target users in realtime and with greater precision, I like how easy it is for advertisers to view their performance. It's not always 100% accurate, which can be frustrating if you're looking at your performance and see that you should be higher or lower than where it shows you. This can also change daily so sometimes you have to wait a few days before the numbers reflect what you were seeing. If you are looking to find new customers or expand your customer base this is a goodβ¦