Bread wallet was one of the first mobile wallets i used. Its a software wallet that supports a long list of cryptocurrencies. You can buy crypto with your bank card and easily Exchange them right inside the wallet using its built in Exchange feature.
The wallet user interface is very colourful, which maybe appealing to some users. The wallet acts as a direct link to the blockcahain. There are no accounts and users have complete ownership of their funds, and can restore anytime using a 12 word recovery phrase.
The wallet also added support for FIO addresses which makes sending coins to an easy to read name possible, instead of long confusing wallet addresses. Its a good wallet for both new and advanced crypto users.