I didn't expect much for this price. But it was worth it. It was good value and I didn't expect it to be much better than my expectations. Its shape fits perfectly and I feel comfortable like sleeping on my side. The curve in the middle has the right depth and the side bulges give good neck support. I think the next step in innovation will be to add cooling technology, knowing that memory foams make you sweat during the summer months. But I didn't buy this pillow for cooling, so it's ok.
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