Look, I don't know if this will hold up for more than a season, but for $30, it lasted the entire summer season down Ocean City, Maryland. I mean you can't rent an umbrella more than a few times for that! It was easy to install, it felt sturdy in the breeze, and I never had any trouble with it.The one downside is that the material is pretty thin, and while I'm sure it protects adequately well, it lets a lot of light through compared to the thicker material umbrellas. The logo is also really uglySee full review