I love this product! I learned about it from the groomer and use it between grooming sessions. It is gentle enough for regular use, soothes the skin, and detangles the hair. Because it has no "soap" in it, it can be used safely with products such as Frontline Plus and Advantix. The clean scent doesn't interfere with colognes and never irritates the skin. It doesn't create a huge lather, either, so it is easy to rinse away. It's great for dogs with sensitive skin, those that get flea/tick preventSee full review