What is local marketing software?

Local marketing software refers to a set of digital tools and platforms designed to help businesses effectively promote their products or services to a local audience. It provides features and functionalities that assist businesses in managing and executing local marketing campaigns, such as targeted advertising, online directory management, customer review management, and analytics.

What are the benefits of using local marketing software?

Using local marketing software offers several benefits for businesses. It allows them to target their marketing efforts specifically to the local audience, increasing the chances of reaching potential customers in their vicinity. It also helps businesses streamline their marketing processes, saving time and effort. Additionally, local marketing software often provides analytics and reporting features, enabling businesses to measure the effectiveness of their campaigns and make data-driven decisions.

What features should I look for in local marketing software?

When selecting local marketing software, it's important to consider the features that align with your business goals and requirements. Some essential features to look for include targeted advertising capabilities, online directory management, customer review monitoring and response tools, social media integration, analytics and reporting, campaign management, and reputation management features.

How does local marketing software help with customer targeting?

Local marketing software aids in customer targeting by allowing businesses to create and execute highly targeted campaigns. It enables businesses to segment their audience based on factors such as location, demographics, interests, and purchase history. This segmentation helps businesses deliver personalized and relevant marketing messages to the right customers, increasing the chances of attracting their attention and driving conversions.

Local Marketing

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Base

4 Review

Enhance your online reach with fully-branded custom maps for your business.

ZipMath

4 Review

Store Locator Hosted Service with Online Manager

SinglePlatform

4 Review

Consumers look at menus online before choosing a restaurant. Get found by more customers and save time by working with SinglePlatform to easily publish and manage your menus where consumers are searching for you - your website, Google, Facebook, TripAdvisor, Yelp, OpenTable and many more. **Manage Your Online Presence On A Single Platform** Manage your…

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OneUp

4 Review

OneUp is a social media scheduling tool that allows you to schedule and automatically repeat your posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

Local Oxygen

4 Review

We eliminate this by providing a fully customizable intake form that is in the cloud. It’s simple and easy to fill out and you are alerted once they fill in all the required fields.

BrightLocal

4 Review

BrightLocal's mission is to make local marketing simple. Designed for marketing agencies and SMBs, our powerful multipurpose software automates reputation management to source and monitor reviews, provides a detailed analysis of local search rankings, and allows you to manage business listings — all from one dashboard. A separate offering from our tool…

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Evermaps

4 Review

We create Web-to-Store solutions to increase the visibility and attractiveness of your network. By optimizing the key levers of local SEO, we allow you to improve your SEO and your point of sale traffic.

Mapply

4 Review

Mapply is a powerful, yet simple app that allows you to easily embed a Store or Dealer Locator tool on your own website to help your customers find you.

BrandMuscle

4 Review

The BrandMuscle Integrated Local Marketing Platform offers premium Through-Channel Marketing Automation (TCMA), empowering brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. Our local marketing experts complement the technology platform, enabling you to scale digital and physical marketing…

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Nearest!

4 Review

Customizable store locator software with comprehensive features that let you reach more potential customers with local search optimized content and an optimal user journey. It can be so easy: set up your locator with our multiple import options, that handle many data formats, customize it like you want, launch it in the way you prefer and analyze what…

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Destini

4 Review

Destini is the only locator solution that includes store-level data from natural & specialty retailers that report to SPINS. Destini has the ability to integrate store-level conventional and mass retailer data from IRI or Nielsen, to ensure your locator provides consumers with the most comprehensive, accurate data available. Destini allows for batch…

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Where to Buy

4 Review

The simplest, data-driven, feature-rich CPG store locator solution incorporating actual in-store grocery data to illustrate where to buy your product in-store and online.

Novadex

4 Review

Individual marketing communication -define centrally and carry it out locally. With the marketing portal, a large number of users can individualize and personalize their marketing templates. Reach customers on the print, e-mail and web channel with highly personalised communication media.

SweetIQ

4 Review

SweetIQ is a local marketing hub designed to help integrate a product suite and grant full control over local online presence.

Direction Local

4 Review

Direction Local is local SEO software which helps drives new customer acquisition and loyalty by accurately placing your brand across all digital profiles; local business directories, social media platforms, vehicle navigation systems, voice search, and other marketing channels. Plus many other features: -Schedule or instantly post news, offers…

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ZenLocator

4 Review

Includes advanced analytics, powerful settings and several apps each app comes with a store locator map, product locator, directory listing, logo carousel and search widgets

SEOprofiler

4 Review

SEOprofiler is a web based SEO software solution that track rankings, perform website audits, monitor competitor back links, generate branded reports and many other things related to search engine optimization.

MetaLocator

4 Review

MetaLocator.com - Simply the most complete website database software package available. Create a searchable database for your Web site in minutes.

Balihoo

4 Review

For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed…

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Reputation

3 Review

Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a…

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