BTC-Alpha is traditionally compared to the most dedicated exchange services. This currency exchange offers great trading, payment, and buying features based in crypto-to-crypto and fiat-to-crypto. It is in many ways a hybrid currency exchange. It is presented in an easy-to-understand interface. I've already opened an account there and was faster than I thought.
Like most of the popular exchange services. BTC-Alpha offers a wide set of professional trading services. This includes a well-developed listing process and a demo trading version to start operating as a professional on crypto movements. It works with +100 coins and recently it has improved its trading pairs up to 200 in total.
What I don't like about this exchange is that the listing process is very tedious. Clients have to fill a particular form to apply for the service and go through external sites. I think this, perhaps, does not protect the client's safety.
On the other hand, this exchange has an inner token called ALP coin, which is supported by the ERC-20 of Ethereum blockchain. By using it, traders can obtain excellent rewards and good liquidity in their operations as well as discounts on fees. Let's remember that the fees of this exchange are still high in comparison with others.