Review on AdEx by David Olayide
AdEx With An Efficient Ads System
AdEx which is short for Advertising Exchange, is a blockchain based marketplace for adverts and it seeks to eliminate a lot of problems that come with advertising such as fraudulent activity, breach of privacy, and consent, in the industry. AdEx claims to be fully transparent and I want to believe that this is true because it operates on the Ethereum Smart contract protocol.
Digital advertising continues to boom and as such there is a need for a highly efficient ads system to regulate the flow of adverts on the digital space, to ensure that everyone involved in the industry will benefit. All interactions between the advertiser, and the publisher are covered and facilitated by the AdEx Network. AdEx offers DeFi staking of it’s native token called ADX. Holders of the coin can receive rewards for staking their tokens.
Since the inception of AdEx Network in 2017, about 114,160,982 ADX is in circulation globally. ADX is available on Binance, Upbit, Bittrex, Uniswap, HitBTC as well as many other cryptocurrency exchange platforms. I visited the ads platform and I liked what I saw. The platform promises a fair system.
Pros
- The platform solves some of the problems affecting the Advertisng industry
- AdEx promises a fair distribution system for both publishers and advertisers
- The ADX token can be staked by users who can also receive rewards for staking
- ADX is listed on well used exchanges
Cons
- More development and public outreach is needed
