The cryptocurrency that creates a triple link between users, advertisers and advertisers without a third party is called BAT.
Bat is an utility token and is an ad exchange program integrated into the Brave web browser. It is decentralized, open source, and based on the Ethereum blockchain.
I mean, in short, the whole concept of the Bat is to eliminate all or any intermediaries or frauds in traditional digital advertising methods.
- Interested Users
Advertisers
Users
Ad takers
Thus, a BAT-type ecosystem virtually eliminates any possibility of fraud or fraud. I have to say that this is a big factor when running an online store.
Users, advertisers, and ad takers stay safe. As a result nobody can steal their money.
Another great feature I want to say about Bat is that it allows for the tip. This option works similarly to sites like Patreon.
BAT eliminates third party presence (sites like Patreon). In this way, it maximizes the tip the content producer receives. When people tip with Basic Attention Token, the development and evolution of the BAT token gets even faster. This is really a very progressive thinking.