Review on Basic Attention Token by Azad Aliyev

This is my review about Basic Attention Token. It is a crypto project that founded by a Browser. That browser is known for many of us, it is Brave Browser. Now, let's talk a bit deeply.

The Basic Attention Token (BAT) was created by Brendan Eich, co-founder of Mozilla and Firefox, to improve the security, fairness and efficiency of digital advertising through the use of blockchain technology. It is the native token of the Brave web browser, built on Ethereum. The BAT whitepaper is dated January 7, 2018. As of 2020, the project is still in development, although a beta version of the Brave browser can be downloaded.

With the growing popularity of blockchain and digital currencies, companies are looking for new ways to apply this innovative technology to old problems and problems such as web browsing and web-based advertising. The

Basic Attention Token (BAT) uses the Ethereum blockchain and a dedicated web browser called Brave. BAT tokens are used as currency on the Brave platform, and you can get a variety of different advertising services. It aims to exchange between users, advertisers and publishers, and is based on an unusual concept, albeit essential for advertising companies operating in the digital age: customer service. The creators of

BAT sought to improve the execution of advertising in the digital age. They believe that current trends will hurt users, publishers and advertisers. Users are flooded with ads and trackers, and are attacked by increasingly aggressive and powerful malware.

The advertising revenue of traditional publishers has fallen sharply because platforms such as Google and Facebook have slashed information prices and obtained large amounts of advertising revenue. In addition, robots and malicious software cause more and more damage every year, and the platform has also suffered a credibility crisis. In addition, advertisers lack sufficient positioning and information methods to fully deliver their content, also because these functions are monopolized by the platform.

BAT developers believe that by tracking how users interact with digital advertising content and storing this information in a distributed ledger, they will be able to improve the digital advertising experience for advertisers, publishers, and users. Users will experience fewer ads and content more suitable for them. Publishers will find new sources of income. And advertisers will be able to better target specific users based on the content preferences and interests of registered users. They will also be able to prevent fraud more effectively.

Courageous, privacy-focused browsing

BAT is the native token of the Brave browser. It is a privacy-focused open source browser designed to block trackers, intrusive cookies, and malware. It uses blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers.

the attention of users, that is, their participation concentrated in digital content such as advertisements, is recorded through Brave. The creator of BAT stated that the user's private data and tracking information is only stored on the user's device to ensure that it is anonymous and private. Digital ad publishers reward users for attention through basic attention tokens. The more effective your content is in generating constant user attention, the higher the publisher's revenue. At the same time, advertisers can get a better return on investment. Brave also uses anonymous user attention data to help advertisers locate and reduce fraud.

BAT is the native token of the Brave browser. It is a privacy-focused open source browser designed to block trackers, intrusive cookies, and malware. It uses blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers.

the attention of users, that is, their participation concentrated in digital content such as advertisements, is recorded through Brave. The creator of BAT stated that the user's private data and tracking information is only stored on the user's device to ensure that it is anonymous and private.

BAT is a digital currency that makes the whole process easy. It is associated with the attention value, which is calculated based on the incremental duration and pixels of any relevant advertising content. The BAT system plans to further quantify and monetize user behavior related to digital advertising in the future. Brave also helps match ads to customers based on machine learning algorithms to determine customer interests.

Brave browser users also received BAT rewards for participating in the project. BAT can be redeemed for various services and selected high-quality content on the platform. However, according to the BAT website, publishers will receive the "bulk" of the advertising revenue. It is unclear what content will be included in the premium content on the Brave network. Likewise, it is unclear what the platform-related services might be, or how precisely the payment systems for these services will work.

BAT token value

According to their technical report, the launch of Basic Attention Token aims to raise a total of 24 million US dollars. According to Coincodex, "The basic care token reached its highest price on January 9, 2018, when its transaction price was a record high of $0.999568. Its circulating supply is 1.36 billion BAT, and its total supply is 1.5 billion. BAT ". The exchange rate of

BAT is set at 6,400 BAT per ETH, which means that as the price of Ethereum rises or falls, the price of BAT will be adjusted proportionally.

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