There’s no denying that the fate of the Binance coin is tightly related to the performance of Binance as an exchange.
While Binance is slowly phasing out the trading discount provided by the Binance coin, they are finding other ways to make the coin valuable, such as burning coin supply and creating a decentralized exchange that will use the Binance coin as its native currency. This would not only increase the value on Binance coin, but would also give it utility far into the future.